Bounce rate refers to the rate at which users navigate away from your website instead of navigating to other pages of your website. Parallax websites reduce bounce rateīuilding on the above point of establishing an emotional connection with your users, the parallax effect in turn reduces bounce rate (if executed properly).
![parallax menu ui parallax menu ui](https://s3.envato.com/files/258917057/SS/Screenshot_20190109_161900.jpg)
It’s a natural and engaging way of progressively developing an on-screen narrative that can be controlled at the user’s pace. And guess what? The parallax effect is an excellent way to integrate visual storytelling into your website design. Visual storytelling holds users’ attention for longer and fosters a deeper connection with your brand as it connects with them on an emotional level. With the vast amount of content on the web nowadays, can you really blame them? As a result, companies are turning increasingly towards visual storytelling. Users’ attention spans are getting shorter. Benefits of the Parallax effect in web design Parallax websites increase visual storytelling To show what parallax scrolling adds to the user experience, W3Schools provides two great examples of the same landing page of a website: a web page with parallax scrolling and a static web page. The advent of parallax scrolling certainly added a new layer of dimensionality to web design. This made for a much more immersive user experience, captivating users and keeping them on the site longer. It was only a question of time before humans started to digitally mimic the parallax effect with games like Super Mario Bros, using a static background and moving foreground elements to create a fake 3D effect.Ī few decades after it was first introduced in video games, the parallax effect made its way into web design, using static or slow-moving background images against faster moving foreground images to create a multi-layered 3D scrolling feature. Enjoy! How does parallax scrolling work in web design? In this post, we’ll look at the parallax effect in action in web design as a scrolling feature as well as some best practices and some radical examples.
![parallax menu ui parallax menu ui](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9a12f041204771.579d8ae7cc616.png)
This is the parallax effect in real life! The position of the forest changes more slowly than that of the fence, which is closer to the car. A few fields away, in the horizon, you notice a forest. But altering what? In Physics, the parallax effect refers to how the position of objects that you look at change their position according to whatever position you, the observer, are in.įor a real life example, imagine you’re driving through the countryside - no, more relaxing - you’re a passenger, sitting back and gazing at the fences by the side of the road whizzing past at lightning speed. In Greek, “Parallaxis” means “alteration” and that’s the backbone of the parallax effect. We can trace the parallax effect back to ancient Greece. What is the parallax effect in website design? Is it worth the time and investment? Find out with these examples!